Inspired by Purpose: The Heart of J2BD

Purpose-Driven Innovation

Our Founding Story

J2BD was inspired by Harvard Business School’s Clayton Christensen’s revolutionary “Jobs to Be Done” framework. While studying this methodology, our founder realized that the most important jobs we’re hired to do aren’t in business—they’re in our personal relationships and life roles.

Every time you check your J2BD balance, you’re reminded to ask: “Am I succeeding at the jobs my family, friends, and community have hired me to do”?

Life Roles Reminder

Your Most Important Jobs to Be Done

J2BD (Job 2 Be Done) is a live meme token deployed across 5 blockchains that serves as a daily reminder of your most important life roles. Inspired by Harvard Business School’s Clayton Christensen’s Jobs to Be Done framework, J2BD reminds you that success in crypto means nothing if you fail at these fundamental human roles.

Honor Your Parents

Remember to care for and stay connected with those who raised you

Nurture Your Children

Raise and guide the next generation with love and wisdom.

Love Your Partner

Support and cherish your romantic relationship every day

Be Loyal to Friends

Stay supportive and present for those who matter to you

Contribute at Work

Bring value to your workplace while earning for your family

Help Your Community

Make a positive impact in the world around you

Ready to Remember What Matters?

Join thousands of holders who use J2BD as a daily reminder to prioritize relationships
while building wealth.

Buy J2BD Now

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J2BD (Job 2 Be Done) is a live meme token deployed across multi-blockchains that serves as a daily reminder of your most important life roles.

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